Sirea was set up in 1984 as a liquorice manufacturer in Montecchio Emilia thanks to the efforts of four young businesspeople with a common passion for that product. Thanks to this passion, soon the company’s products were being placed on the market abroad.
Continuous quality checks to ensure that the product that finds its way onto the market complies with all of the applicable regulations.
Special attention to image, packaging quality and graphics in order to achieve really excellent presentation.
Product innovation and the ability to manufacture ground-breaking formats, using anything from the commonest to the most unusual shapes.
Constantly on the lookout for new consumer segments and new uses for the pure liquorice product.
Today’s health-conscious consumers expect and recognise the beneficial properties of liquorice, seeing it as natural product. They are therefore aware of the various ways in which liquorice is used to achieve its beneficial effects (teas, infusions, decoctions) and increasingly use it as a cooking ingredient.
Liquorice is seen as a healthy alternative to other confectionary.
This is because Sirea focusses first and foremost on the client, before engaging in any type of strategy that might affect its products, devoting special attention to new consumer trends, new competitor proposals and above all market studies.